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When your customer searches for the type of product or service that you offer, they usually begin by typing a word or phrase into their search engine. That word or phrase is known as a "keyword."

Search engines use a device known as a "spider" to "crawl" through countless numbers of websites, looking for the ones that have that keyword in their copy. These sites are then ranked and displayed according to criteria such as relevant keyword matches as well as the number of other websites that link to that site. Search Engine Optimization (SEO) is a long-term marketing strategy that carefully places these popular keywords in the areas most commonly searched by the search engines.

SEO is one of the most effective ways to place your website near the top of the search rankings. Since Internet searchers will often read only the top five to ten listings of their search results, it is critical to your business to rank at the top of their search results. In fact, if your business website doesn't come up on the first or second page of their search results, the odds are extremely good your potential customer will never see it.

Que-Ess will evaluate your entire website and then provide you with an outline of the SEO strategies that will be most successful for your business. By extensively researching your industry, we can recommend the keywords and keyword phrases that are most commonly used in customer searches for your products and services. Or, you can tell us the keywords and phrases that you would like to rank the highest for. We will rewrite the meta tags and meta descriptions for each page of your website, optimizing them for the search engines. Together, we will review the strategies we've used and identify other marketing opportunities, giving you the best, most effective marketing you can find.

Our SEO process includes:

Keywords -We find the web search terms related to your business that have the highest search demand on Google and the lowest number of competing websites.  These are the most profitable keywords to use to build your website.

Theme - We focus your website around a theme using the most profitable keywords.

Domain name - We help you choose a website name that contains the best description/location of your business using a profitable keyword.

Evaluate Competition - We look at the other websites in your local market. We wvaluate their strength using on-site criteria and off-site criteria and avoid their mistakes.

Build Back Links -We will help you obtain links to your website from other sites. This helps to show the search engines that your site is relevant and important, and will help get better results in the search engines and bring in more traffic.