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Social media marketing is the process of promoting your site or business through social media channels. It is a powerful strategy that will get you links, attention, and massive amounts of traffic. If you are selling products or services, or just publishing content for ad revenue, social media marketing is a potent method that will make your site more profitable over time.

Those who ignore the efficacy of social media usually fall into three categories: those who don’t know much about social media; those who are interested but don’t know how to use it; and those who don’t believe in the value that a social media strategy can bring to a business.

Why bother exploring social media as a marketing channel for your website or business? Here are some reasons why you should consider using social media:

It’s natural. Not only do you get natural links without any discernible pattern, your website is exposed to large groups of people in a spontaneous fashion. This differs from other advertising which has overt commercial overtones.

It’s defensible. Once successfully mastered, social communities can be a great source of web traffic on top of any traffic you are already receiving from search engines. While you can’t easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing.

It’s cost-effective. The benefits will often exceed the cost. It would take you thousands of dollars to buy many links; social media has the ability to give you that for free.

It complements other efforts. Social media optimization and marketing is usually community-specific. It doesn’t interfere with any other methods of getting traffic to your website. It can and will fit perfectly with an advertising campaign targeting other websites or search engines.

Facebook
Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.

MySpace
MySpace is a social networking platform that offers messaging services, music and video services, developer services, and mobile services.

Twitter
Whether it’s breaking news, a local traffic jam, or a deal at your favorite shop, Twitter keeps you informed with what matters most to you today .

YouTube
YouTube provides a forum for people to connect, inform, and inspire others and acts as a distribution platform for original content creators and advertisers large and small.

LinkedIn
LinkedIn connects the world’s professionals.Your competitiveness as a company depends upon faster access to insight and resources you can trust.

StumbleUpon
StumbleUpon delivers web pages matched to viewers’ personal preferences. These pages have been recommended by other websurfers with similar interests.

Digg
Digg is a place for people to discover and share content from anywhere on the web, surfacing the best content as voted on by our users.